How Berkeley Can You Be?
  History  
 
  P.E.T.A. - sorry, it's not People for the Ethical Treatment of Animals, it's People Eatin them Animals!
P.E.T.A. - sorry, it's not People for the Ethical Treatment of Animals, it's People Eatin them Animals!


The "How Berkeley Can You Be?" Parade and Festival began in 1996, and was the brainchild of John Solomon, a longtime University Avenue merchant. John's involvement with the University Avenue Association led him to believe that a major event of University Avenue would send a positive signal about the University Avenue corridor, which at the time was struggling with public safety, empty store fronts, graffiti, and a poor quality of life. John felt that a major event would indeed signal that University Avenue was a place on the rebound, that it was a place to do business, to live, to stroll, and that it was a worthy entrance to the City. He saw it as an opportunity to celebrate community, to leave partisan politics behind, for the citizenry to look in the mirror and laugh.

John and longtime collaborator Karen Hester (www.Hesternet.net) have retired from the major responsibility of organizing the parade and festival. The torch has now been passed to Epic Arts (www.epicarts.org)!

 
Rosin Coven's Pagan Lounge Cabaret

And so, the "How Berkeley Can You Be?" Parade and Festival now celebrates itself for the Thirteenth year and has grown into a major event! Over 90 organizations participated in the parade last year, easily over 1000 people, and last year over 15,000 people from all over the Bay Area and beyond lined the sidewalks and joined in the festivities at Civic Center Park.